DNA Cinemas creates bespoke, custom home cinemas, and needed a brand identity that reflected a modern, sleek aesthetic. The core mark features custom futuristic typography enclosed within a circular emblem that subtly incorporates a camera lens motif—versatile enough to be inverted for various digital and print applications. To ensure the identity wouldn't clash with or distract from the vibrant imagery on cinema screens, we chose a timeless black-and-white color palette.